You know that feeling of dread you face when you step into an aisle at the store and are bombarded with a million different choices? We’ve spent years making small steps to improve our health and lives by replacing junk products with clean ones, and I still get that feeling when I’m shopping. It’s tough ladies, I know.
It’s been extremely important to me that I find brands that I adore, both for their ingredient-list, but also for the values that their company represents. I know when I find that brand that I can trust and love that I can ignore the other noise in the aisles.
So like take my teen for example, who wants to use teeth whitening products, and the crunchy mom in me is totally thrown off because I don’t know how to give her the products she wants while still feeling comfortable with my shopping decisions!
Our family has exclusively used Tom’s of Maine toothpaste for years, and it’s so comforting to take the guesswork out of shopping when I know that they have the right products to fit our needs! Today we’re talking about Luminous WhiteWhitening Toothpaste,Tom’s of Maine’s most advanced whitening toothpaste ever!
Luminous White uses clinically proven whitening technology to naturally whiten teeth in two weeks by removing surface stains but it’s made of only 100% naturally derived ingredients. Luminous White actually polishes teeth with an ingredient similar to what dentists use. Safe and effective whitening. Now that’s illuminating!
The formula is safe on enamel with a great Clean Mint or Spearmint flavor to help freshen breath. Luminous White is comprised of biodegradable ingredients, mineral-derived ingredients and water. It contains no artificial ingredients, is gluten-free and paraben-free.
- Clinically proven, dual silica whitening technology to remove surface stains
- No animal testing or animal ingredients (vegan)
- Halal and Kosher certified
- Fully recyclable packaging through theTerraCycle Tom’s of Maine Natural Care Brigade
- 10% of Tom’s of Maine’s profits go back to supporting people and the planet
- Helps prevent tartar build-up with regular brushing*
In addition to having products that we love, Tom’s of Maine values partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet, which makes us love them even more! Did you know that for over 45 years, Tom’s of Maine has invested in hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support people and the planet?
You can read more about them by checking out their website or you can find their products at Target!